In a large bowl beat the sugar, shortening, and eggs until light and fluffy.
1 cup sugar, 1/3 cup shortening, 2 large eggs
Add the pumpkin and beat to incorporate.
1 cup pumpkin
Add the sifted dry ingredients in 3 portions, alternating with the milk.
1/3 cup milk
Do not beat any more than necessary to combine the ingredients.
Fold in the optional nuts, raisins, or dates.
1/2 tsp vanilla extract, 1/2 cup nuts, 1/2 cup raisins
Pour into a greased 9 x 5 inch (22 x 12 cm) loaf pan and bake in a preheated 350F (180C) oven for about 1 hour, until the loaf has shrunk from the sides of the pan and a toothpick inserted in the middle comes out clean.